Benefits of targeting underserviced markets

Underserviced markets are groups of customers or potential customers who have unmet or underserved needs, problems, or preferences in your industry.   Identifying this can be a game-changer   They may be overlooked, ignored, or underserved by your...

How to implement an effective data management strategy

Small and medium-sized businesses (SMBs) must adopt an effective data management strategy to remain competitive in today’s data-driven world. However, limited resources and expertise often pose significant challenges for SMBs in implementing such practices. Here...

Chat GPT for business

Chat GPT is particularly beneficial for businesses as it can help them automate time-consuming tasks.   What is ChatGPT   It is an artificial intelligence technology that has the potential to revolutionise the way businesses operate. It is a state-of-the-art...

Reducing your business’s energy costs

What can you do to reduce your energy costs? Energy prices are soaring; however, you can’t start reducing your energy costs if you don’t know where you are currently spending money on energy in your business. To start, you need to conduct an energy audit. The purpose...

Building an effective sales strategy

Digital technology, combined with fears of a recession, are changing the buying behaviours of customers. When was the last time you revisited your sales strategy? It’s time to refresh your approach to sales More people than ever before are working remotely and this...

What is consultative selling and how it works

Buyers prefer to purchase from firms that understand them and their needs Consultative selling focuses on creating value, building trust with a prospective customer and exploring their needs before offering a solution. In consultative sales, the salesperson’s first...