Contextual pricing to strengthen your client relationships

Contextual pricing model involves adjusting the prices of your products or services depending on specific variables which are often external to the business. These external variables could include customer demographics, purchasing behaviour, economic conditions or...

Benefits of targeting underserviced markets

Underserviced markets are groups of customers or potential customers who have unmet or underserved needs, problems, or preferences in your industry.   Identifying this can be a game-changer   They may be overlooked, ignored, or underserved by your...

How to take care of employee’s financial wellbeing

In the current economic environment, many businesses are acknowledging the profound impact of employee financial wellbeing on overall productivity and job satisfaction.   How to help your employees feel secure about money   A cornerstone of this effort lies...

Productivity vs Burnout

In today’s demanding business environment, it is crucial for businesses to recognise the importance of establishing equilibrium between productivity and mitigating the risks of burnout. While productivity fuels organisational growth and success, excessive...

How to ask for referrals

Referrals are a key source of new business for many firms. Here’s how to ask for referrals in the right way. What is the key to ask for referrals Many people (including your competitors) are uncomfortable asking for referrals. After all, if you do great work for your...

Why is encouraging collaboration important for my business

Building a collaborative culture isn’t easy. If it was, all businesses would be good at it. But encouraging collaboration is necessary for the success of our businesses. Good results are dependent on good relationships. In order to build a collaborative business from...