How do you deliver Customer Value?
Understanding what your customers really value can help you to market your products and services more effectively. Customer value is the perception of what a product or service is worth to the customer. Customers don’t buy features – they buy benefits. Your...5 questions to ask before implementing new technology in your business
Before you go all in on the new tech everyone is talking about, ask yourself the 5 W’s – who, what, where, why, when.