What is consultative selling and how it works

Buyers prefer to purchase from firms that understand them and their needs Consultative selling focuses on creating value, building trust with a prospective customer and exploring their needs before offering a solution. In consultative sales, the salesperson’s first...

What the Metaverse could mean for business

Image credit: Financial times What is the Metaverse and what do businesses need to know about it? With the recent rebrand of Facebook’s parent company to Meta, many are asking questions about the Metaverse and what it means for their firms. The concept of the...