Contextual pricing to strengthen your client relationships

Contextual pricing model involves adjusting the prices of your products or services depending on specific variables which are often external to the business. These external variables could include customer demographics, purchasing behaviour, economic conditions or...

Keeping pace with inflation

Inflation has resulted in businesses grappling with escalating production costs, dwindling purchasing power, and the urgent need for pricing strategy recalibration. Here are some strategies to help firms deal with the challenges of the current inflationary business...

How to implement an effective data management strategy

Small and medium-sized businesses (SMBs) must adopt an effective data management strategy to remain competitive in today’s data-driven world. However, limited resources and expertise often pose significant challenges for SMBs in implementing such practices. Here...

Does Social Media Marketing Actually Work?

Social media marketing is incredibly popular but how do you ensure it actually works for your firm?  Time is a finite resource. Social media can be a hugely time-consuming undertaking and if it isn’t employed effectively it can be a waste of time.  In order to...