How to respond effectively to customer complaints

In today’s hyper-connected world, it’s never been easier for customers to complain. No matter how good your business is, there will always be a small number of people who aren’t happy with what you do. Put simply, you can’t please everyone.  Good customer service is a...

How likely are your customers to recommend you to a friend?

No matter how our digital world advances, word of mouth is one of the best – and cheapest – marketing tools out there for any small business. Customers are four times more likely to buy from you if they’ve been referred by a friend. Especially with so many...