What does customer centric mean in business? Being a customer centric business means that the customer is the focal point of all decisions related to delivering products, services and experiences to create customer satisfaction, loyalty and advocacy. Customer...
In many businesses, marketing and sales functions are not very joined up. Sales and marketing teams typically work in silos. Marketing focuses on communication and supporting the buyer’s journey, while sales teams nurture leads and close the deals. Sales and marketing...
In order for businesses to succeed you, your customers and your employees all need a clear purpose. Profit is important of course. However, in order to create a business that enjoys sustainable success, managers and business leaders must look beyond profit and focus...
Google Analytics is a free service which allows you to analyse visitors to your website. You could have thousands of visitors to your firm’s website every month, but those visitors don’t mean much if you don’t know anything about them. Google Analytics is one of the...
With 2018 upon us, now could be the perfect time to look at growing your business and taking it to the next level. You may have aspirations to increase your turnover, your number of staff, and/or your service offerings, all of which are great targets! In any case,...
