Aligning your sales and marketing efforts

In many businesses, marketing and sales functions are not very joined up. Sales and marketing teams typically work in silos. Marketing focuses on communication and supporting the buyer’s journey, while sales teams nurture leads and close the deals. Sales and marketing...

Build your marketing machine in 7 steps!

Whatever the size of your business, now is the time to really market yourself.  We are living in a very competitive environment, new products and services are constantly being developed and all businesses need to make sure they are up with, and preferably, ahead of...

Blogging as a Marketing Tool

When you think of social media, the first platforms that come to mind are probably Linkedin, Facebook and Twitter. Have you ever considered using a blog as a social media marketing tool? Blogs can help drive traffic to your website, help search engines to find your...

Control your business by controlling your marketing

We live in a digital world now. And that has created a whole host of new ways for you to interact with your customers and targets.

The effectiveness of your website can make or break your profitability. And social media, mobile advertising and email marketing all give you new channels to explore within your marketing strategy.

But technology is just the catalyst. What you REALLY need is a very clear view of your audience. And that means asking some important questions.