Building an effective sales strategy

Digital technology, combined with fears of a recession, are changing the buying behaviours of customers. When was the last time you revisited your sales strategy? It’s time to refresh your approach to sales More people than ever before are working remotely and this...

What is consultative selling and how it works

Buyers prefer to purchase from firms that understand them and their needs Consultative selling focuses on creating value, building trust with a prospective customer and exploring their needs before offering a solution. In consultative sales, the salesperson’s first...

What steps can you take to help close the deal?

Closing a deal is arguably the most important part of the sales cycle. Your firm might have a database full of potential leads, your products and services could be the best in your market sector but if you can’t close a sales deal, then your business development and...

How to improve your sales and beat the recession

  In today’s challenging trading environment, a good sales strategy is essential.   Talk to existing customers Your current customers are one of your best sources of information. Your existing client base can provide you with valuable feedback about what...