Digital technology, combined with fears of a recession, are changing the buying behaviours of customers. When was the last time you revisited your sales strategy? It’s time to refresh your approach to sales More people than ever before are working remotely and this...
Buyers prefer to purchase from firms that understand them and their needs Consultative selling focuses on creating value, building trust with a prospective customer and exploring their needs before offering a solution. In consultative sales, the salesperson’s first...
Sales are the lifeblood of any business. In the current, ultra-competitive business environment, building your sales capability has never been more important. Creating an effective sales culture involves a lot more than giving people aggressive sales targets and...
In many businesses, marketing and sales functions are not very joined up. Sales and marketing teams typically work in silos. Marketing focuses on communication and supporting the buyer’s journey, while sales teams nurture leads and close the deals. Sales and marketing...
Closing a deal is arguably the most important part of the sales cycle. Your firm might have a database full of potential leads, your products and services could be the best in your market sector but if you can’t close a sales deal, then your business development and...
