Building an effective sales culture in your firm

Sales are the lifeblood of any business.  In the current, ultra-competitive business environment, building your sales capability has never been more important. Creating an effective sales culture involves a lot more than giving people aggressive sales targets and...

Aligning your sales and marketing efforts

In many businesses, marketing and sales functions are not very joined up. Sales and marketing teams typically work in silos. Marketing focuses on communication and supporting the buyer’s journey, while sales teams nurture leads and close the deals. Sales and marketing...

What steps can you take to help close the deal?

Closing a deal is arguably the most important part of the sales cycle. Your firm might have a database full of potential leads, your products and services could be the best in your market sector but if you can’t close a sales deal, then your business development and...

How to improve your sales and beat the recession

  In today’s challenging trading environment, a good sales strategy is essential.   Talk to existing customers Your current customers are one of your best sources of information. Your existing client base can provide you with valuable feedback about what...

Make more of social media

Your business can use social media to deliver great customer experiences and develop deeper relationships. Creating good content and distributing it on social media can be a very effective way to grow your business. That’s why businesses like PWC, Amazon and McKinsey...