How to create an effective reward strategy for your staff

  In the current challenging trading environment, many firms are asking more and more of their team. As such, having an effective reward strategy has never been more important. COVID-19 has tested every business and challenged all of us to come up with new ways...

How to raise your prices without losing customers

The cost of running a business goes up every year, but when was the last time you increased your prices? Many business owners and managers worry that if they were to increase prices, they would lose customers. However, a customer will often be willing to pay a higher...

Value is Not the Same as Price

In order to create an effective pricing strategy for your products or services, you need to understand your customer’s perceived value of your offering. Value is a complex issue. Different customers perceive the value of a product or service on factors varying from...

Strategy – It’s All About The Execution

Your firm might have the best business strategy but if the management team doesn’t execute that strategy properly, it could fail. While execution can go wrong for a variety of reasons, one of the most basic mistakes may be failing to allow the strategy to evolve over...