Benefits of targeting underserviced markets

Underserviced markets are groups of customers or potential customers who have unmet or underserved needs, problems, or preferences in your industry.   Identifying this can be a game-changer   They may be overlooked, ignored, or underserved by your...

Build your marketing machine in 7 steps!

Whatever the size of your business, now is the time to really market yourself.  We are living in a very competitive environment, new products and services are constantly being developed and all businesses need to make sure they are up with, and preferably, ahead of...